INITIATE innovation from senior management

NOMINATE innovation teams aligned with strategy

NEGOTIATE a charter for alignment of innovation team with corporate strategy and desired outcomes

OPERATE in the outside world with fresh eyes

VIOLATE business-as-usual

ACTIVATE openness to incite a culture for innovation

TRAIN everyone in innovation process tools and techniques

INVENT at the intersection of the customer needs, technology and trends

ORGANIZE so new product concepts feel as if they are the next logical things to do

EVER forget recognition and celebration along the way and at the end

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